Iron Man 2 Augmented Reality HUD Display

I Am Iron Man 2: Augmented Reality app (www.iamironman2.com) from Rubber Republic on Vimeo.

"For you sir, always." Thanks for the help, Jarvis! Augmented reality seems to be all the rage now with viral marketing and online marketing campaigns. Paramount UK has launched a new augment reality web app for Iron Man 2, created by Rubber Republic, that allows fans to envision themselves in either the Iron Man or War Machine mask (seen above) or using the Iron Man or War Machine HUD (aka the heads-up-display) seen below and in the movie. It's a bit cheesy, but pretty nifty to check out. Just visit: iamironman2.com. "Welcome sir, how are you feeling today? You are scheduled for a HUD calibration test and mask fitting.

Read more: http://www.firstshowing.net/2010/04/24/check-this-out-iron-man-2-augmented-reality-hud-display/#ixzz0m7klcmw7