Fox Searchlight continues to impress me with their marketing.
The indie studio has launched a website for Darren Aronofsky's Black Swan located at the appropriately titled IJustWantToBePerfect.com (which makes sense because the film is about a ballerina achieving perfection - watch the trailer). The site features a calendar-like layout where "fragments" of the film are unveiled specific days, essentially a countdown.
You can post individual fragments to your social networking site of choice. It even comes complete with a Twitter account and Facebook page for Natalie Portman's character Nina Sayers - @TheSwanQueen. Check it out!
http://www.firstshowing.net/2010/10/21/trippy-interactive-site-for-aronofskys-black-swan-launched/
The indie studio has launched a website for Darren Aronofsky's Black Swan located at the appropriately titled IJustWantToBePerfect.com (which makes sense because the film is about a ballerina achieving perfection - watch the trailer). The site features a calendar-like layout where "fragments" of the film are unveiled specific days, essentially a countdown.
You can post individual fragments to your social networking site of choice. It even comes complete with a Twitter account and Facebook page for Natalie Portman's character Nina Sayers - @TheSwanQueen. Check it out!
http://www.firstshowing.net/2010/10/21/trippy-interactive-site-for-aronofskys-black-swan-launched/
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