Panasonic's Exclusive Avatar 3D Blu-ray Offer Detailed

First details have surfaced regarding the terms for the Panasonic promotion offering a 3D Blu-ray version of James Cameron's Avatar. As previously reported (see Blu-ray.com, September 3), this 3D BD will be exclusively available starting December 1, as part of a bonus Panasonic 3D Ultimate Pack, to new buyers of any Panasonic Full HD 3D TV. Other buyers of Panasonic 3D TVs also qualify to receive the Avatar 3D Blu-ray.

The 3D Ultimate Pack consists of one Avatar Blu-ray 3D Disc and two pairs of Panasonic 3D eyeglasses.

A similar promotion will also be offered in France, according to HD-Motion.

The disc will also be available to customers who purchased a Panasonic 3D TV prior to December 1, through the Viera 3D TV Loyalty Program. Consumers should mail a copy of the qualifying TV receipt to Panasonic. The disc will then be mailed directly to the consumer. The mail-in address and disc request form will be available on the Panasonic website starting December 1.

In February, Avatar director James Cameron had said to the Wall Street Journal that a 3D Blu-ray of the movie would come out in November (see Blu-ray.com, February 18). That was promptly denied by 20th Century Fox Home Entertainment with a note that said verbatim: "3D is in the conceptual stage and Avatar will not be out on 3D Blu-ray in November" (see Blu-ray.com, February 19).