Here's how Fox is hyping The Phantom Menace for its 3D theatrical release:
Set against the thrilling and exotic backdrop of a "galaxy far, far away," Star Wars is perfectly suited to the immersive 3D theatrical experience, and Episode I delivers some of the Saga's most stunning and spectacular sequences – from the Naboo invasion to the Tatooine Podraces to the climactic lightsaber battle between Darth Maul and the Jedi. Supervised by Industrial Light & Magic, the meticulous conversion is being done with utmost respect for the source material, and with a keen eye for both technological considerations and artistic intentions.
http://www.firstshowing.net/2011/the-phantom-menace-in-3d-set-to-hit-theaters-in-february-2012/
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